Understanding where your target audience spends their time is paramount for successful outreach. A recent case study by the Pew Research Center identifies where U.S. adults spend most of their…
So, picture this: you’re cruising along, minding your own digital marketing business, when suddenly, BAM! Your X (formerly Twitter) account gets hacked faster than you can say “repost.” Your social…
Navigating the digital landscape of Facebook can feel like treading through a minefield for businesses, with spam lurking around every corner. From deceptive messages claiming policy violations to relentless comment…
Congratulations! You’ve successfully launched your ad campaign. Now comes the crucial phase: analyzing your marketing efforts to pinpoint areas for enhancement. Whether you’re a seasoned marketer, a business owner, or…
A well-crafted marketing plan is the compass that guides your journey toward success. Whether you’re looking to increase website traffic, generate leads, boost sales, or enhance brand awareness, setting clear…
How do you know if your digital marketing efforts are working? What stats indicate you’re heading in the right direction? Your analytics help you understand the performance of your marketing…
As we say goodbye to 2023, businesses and marketers are focused on navigating the year ahead. 2024 has some interesting trends, and marketing must be adept and versatile. We’ll give…
Digital marketing is thriving. Businesses of all sizes are implementing or improving their digital marketing strategies. One strategy that is quickly distinguishing itself is multichannel marketing. How so? Multichannel marketing…
In previous posts, I’ve reviewed the role that owned and earned media play in the success of your marketing. In the digital age, where attention is a prized commodity, businesses are constantly…
A persuasive marketing message acts as the bridge connecting a business and an individual. Crafted within a compelling marketing plan, these messages resonate with the individual’s needs and desires, guiding…